PROJECT
FINSTRIDE
CHALLENGE
Finstride needed a fully operational outbound system that could deliver consistent results without building an internal team.
As a fast-moving consultancy focused on FX spend and multicurrency solutions, they required an external solution that could:
• Generate new qualified sales conversations at scale
• Deliver results fast without complex internal handover
• Track performance clearly across outreach, CRM, and calling
• Operate independently while aligning with their niche B2B market
Eric was looking for a plug-and-play solution to drive growth while focusing on closing deals, not managing sales hires.
SOLUTION
We built a complete AJAX-powered acquisition engine tailored to Finstride’s goals and audience.
The system ran fully external, integrating sourcing, outreach, follow-ups, qualification and CRM syncing.
The project included:
✔️ Identification and enrichment of 30,000 fintech decision-makers
✔️ Personalized cold outreach using AI-augmented email sequences
✔️ Qualification based on real-time behavior signals and replies
✔️ Full CRM sync with automatic task creation and lead tracking
✔️ Warm lead handovers with weekly progress reports
✔️ Meeting scheduling integrated directly into Eric’s calendar
✔️ End-to-end visibility with performance metrics and lead history
The result: A ready-to-run outbound engine without any internal hires or sales overhead.
IMPACT
• Over 5,000 warm leads delivered
• 60+ meetings booked within weeks
• 0 internal SDRs required - 100% run externally
• Eric focused purely on closing deals
• CRM was synced live - no manual input or data gaps
• Weekly reports tracked funnel health, replies, and conversion trends
• Outreach system remains usable for future Finstride campaigns
"We had over 5,000 warm leads generated, 60+ qualified meetings booked, and a fully operational sales infrastructure that runs without internal sales hires.
Thanks to Schlicht and Partner, we’ve been able to focus 100% on closing deals and scaling the business. For any company looking to build a predictable, high-volume sales pipeline fast - without building a team from scratch - this is the way to go."
Eric von Schumann, Founder of Finstride
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